London's coveted Walton Street in Chelsea sparkled this week and not just because the Harrods' Christmas lights illuminated the neighbouring streets with festive excitement. On Thursday 22nd November, the brilliant and beautiful from the luxury fashion world congregated for an evening of lace, velvet, feather and jewels to celebrate the collaboration of Azima Exclusive and Lab/Nine.
Held at Lab/Nine (148 Walton Street, SW3 2JJ), the Azima Exclusive A/W 2018/19 Collection of lace collars and cuffs radiated amongst the fashion collection by 1Mor on display. The designs seamlessly complimented each other with a flow of high-end silk shirts draped with Azima's bejewelled collars and fur-edged capes accessorised with the delicate lace of Azima's cuffs. Mingled around a central table of Azima's handcrafted designs, like it was a honey pot of feminine elegance, were fellow independent fashion designers and devoted clients, slipping their hands into the French lace with wide-eyed appreciation. The shoe designer and previous collaborator, Lucy Choi, who's designs were also on sale in store, came to congratulate Azima and she was swept off her feet with international clientele wanting to discuss how to wear these collars and cuffs. The answer? With everything. They transform an outfit from day to night, adding monochrome sensuality, delicate elegance and a hint of Elizabethan drama, as a unique alternative to jewellery. There was a real sense of joyous activity amongst this glamorous set, it felt like an evening of celebration, achievement and above all well-received design.
Azima would like to thank everyone for coming and looks forward to exhibiting the next collection in the near future.
Photo 1: Gianni Saba (Lab/Nine Store), Lucy Choi and Azima Musayeva.
Photo 2: Lab/Nine London Store and Azima Exclusive
Photo 3: Azima's Clients apricate the transformative qualities of her lace accessories. Miss Vera Shoeller and Mrs Azima Musayeva.
Photo 4. Miss Caterina Licitra Ponti, Mrs Azima Musayeva, Mr Gianni Saba, Mrs Lucy Choi, Dr Marwa Ali, Miss Vera Shoeller.
Photo 5. Azima and Petra (IG: chic.journal)
Photo 6: Ms Cathias Edeline, Ms Mimie and Mrs Azima Musayeva
Photo 7. Miss Caterina Licitra Ponti (Ambassador of Gio Ponti)
Photo 8: Azima Exclusive Cuffs "Gia" .
Photo 9. Mrs Hetal Petal
Photo 10. Shopping Experience
Photo 11. Dunya with Azima
Photo 12. Shopping Experience, Mrs Stefanie Berloffa Spadafora and Mrs Azima Musayeva
Photo 13. Gorgeous Makeup Artist Ms Nadia Afzali and Azima Musayeva.
Photo 14. Azima's dearest friend Nada De Turckheim (Alta, Altabooking Switzerland).
Photo 15. Ms Gyunel Taylor and her beautiful friend came to see Azima Exclusive collection.
Photo 16. Discussing how to style Azima Exclusive lace cuffs and collars.
Photo 17. Styled perfectly my lace collar.
Photo 18. This is how Mrs Lucy Choi styled her beauties.
Photo 19. Mrs Lucy Choi, Mrs Azima Musayeva and Dr.Marwa Ali.
Photo 20. Mrs Ulviyya Taghizadeh (Azerbaijan Womens Association in UK) and Ayten Huseyn and Irina Yemtseva.
Photo 21. Girls are enjoying shopping!
Photo 22. Hopefully, you feel all the excitement and revolutionary spirit that these photos transmit.
Photo 23. Among the guests Ms Harriet Stallibrass and Ms Nadja Solovieva.
Photo 24. Ms Savanah (Savanahstyle) and Jalila Elmastouki (Stories from Arabia)
Photo 25. Mrs Ulviyya Tagizadeh styled her outfit with Azima Exclusive lace cuffs.
26. An Elegant touch to transform any look from Day to Night.
27. Lace touch... Elegant, Exclusive, Essential, Timeless..
Photo 28. Looks fabulous..
29. Style your favorite party dress with a chic lace cuffs and collar to inspire festive glamour.
Photo 30. Lace details.
31. Secrets of transforming any look from day to night with Azima.
Photo 32. Azima Exclusive and Lab/Nine.
Photo 33. Azima excusive products are available at Lab/Nine. Secrets of transforming any look from day to night.